We help digitally native brands implement holistic design solutions.

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nif is a strategic design studio that crafts digital product experiences for e‑commerce brands. We seek to partner with you to craft holistic design solutions through product design, product development, and e‑commerce optimization. Through collaboration, we help your brand transcend the norm.

Our Focus

E-Commerce Optimization

We partner with brands to optimize their e‑commerce shopping experience. We employ e‑commerce strategies lead by user research, SEO, and data analysis to devise an actionable roadmap for site enhancements.

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Digital Product
Design

Enhance your website or build a new platform to deliver a seamless shopping experience that will unlock the potential of a consistent omni-channel retail presence.

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Digital Product Development

In a rapidly evolving business landscape, staying competitive requires continuous innovation. Our product development service is your key to staying ahead of the curve. 

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Ready to Transcend the Norm?

Visions by Tiana

Services: Digital Product Design

Nif partnered with Visions by Tiana, a natural hair salon in Detroit, Michigan, to enhance their websites user experience through digital product design & development. The focus was to design a responsive booking experience and web design that highlighted their featured services.

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Legacy Body

Services: E-Commerce Optimization + Digital Product Design

Nif partnered with Legacy Body, a health and wellness brand in Charlotte, NC, dedicated to providing holistic products that nourish, heal, and rejuvenate the body. The focus for this project was to design a frictionless shopping experience and knowledge center for users. 

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Selected Clients:

Visions by Tiana brand logo
Icon Logo 400x400
lightspeed
Hero Banner 3.0 (Optimized

Our Approach

Our design process is a dynamic cycle of research and design, where these two phases continually inform and enhance each other. We start with thorough research to understand our clients’ needs, then move into the design phase to create solutions. This process repeats, ensuring that our designs are continuously refined and optimized based on ongoing research, resulting in the best possible outcomes.

Phase 1
25%
Research
Artifacts:
SWCUXDO Analysis
Search Engine Optimization Audit
Site Map
Project Roadmap
Low-Fidelity Wireframes
Phase 2
25%
Design
Artifacts:
Global Visual Inventory
UI Elements Inventory
High-Fidelity Design
Phase 3
25%
Research
Artifacts:
User Testing Report
Usability Testing
Heuristic and Data Analytics
Phase 4
25%
Design
Product Launch:
Design Implementation
Hosting and Maintenance Support
Technical Support
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